Alcohol Awareness Campaign Materials

In the fall of 2017, CPD's Community Livability Unit unveiled an alcohol awareness educational campaign in partnership with the Benton County Health Department and Oregon State University.  The partnership worked with the Madison Avenue Collective, a local marketing and design firm, to develop an educational campaign which would resonate with people ages 18 to 25.

After months of collaboration, the campaign began. Posters and handouts were distributed across Oregon State University, at local alcohol retailers and restaurants, as well as various convenience and grocery stores.

The first phase of the campaign was well-received and proved effective. According to surveys conducted before and after the materials were distributed around town, about 43% of students reported that the campaign helped them better understand local laws and statistics about drinking, while 47% of students reported that the campaign increased awareness of “knowing your limits.” About 35% of students stated they are more likely to stay within their limits after seeing the messaging.

Download the Materials

Posters, brochures, flyers, and handouts from the campaign are available to download at the links below.